Category Archives: Splendid Communications
Show me your Tequila Face!
If you could don a moustache and the look of a seasoned tequila drinker to convince a casting agent that you are the new face of Jose Cuervo tequila, would you do it? Maybe, but you’d probably need a bit more convincing that it’s worth your while. What if I told you that as Jose Cuervo’s Tequila Face you and a group of your bestest amigos/amigas would be whizzed off to Mexico for an all-expenses paid holiday of a lifetime? You’d even star in Jose Cuervo’s new film. Would you do it then? If margaritas and a good, chocolatey mole are your kind of thing, then I think the chances of a positive answer would increase manifold.
The chances of Epicurienne becoming Jose Cuervo’s Tequila Face are slim to nil, in spite of recent efforts at a Tequila Face event. I joined the Jose Cuervo gang at Cargo in London’s Shoreditch, where the guests were greeted with large white envelopes. Inside each pack was our new identity for the evening, along with a couple of key accessories to help us get into the Tequila Face mood. My new persona? Veronica de Sanchez.
My accessories? A beret and a pair of aviator sunglasses which were adopted so fast that I could have been Speedy Gonzales after his sixth double espresso. Taking a glass of margarita, I quickly decided that my alter ego has been drinking tequila since her grandfather first slipped some into her bottle when she was six months old. Apart from that, my identity brief told me that I was ‘One of Mexico’s hottest actors’, but fellow party-goer, Lolly a.k.a. Juanita, thought Veronica looked French. Apparently, Veronica is famous Mexico-wide for faking her own death in a soap called ‘Love in the Sky’, or ‘El amor en el cielo’. The soap is set in an airport. I love airports, so the creators of my new self certainly got that part right. I only wonder how she died. Was she caught in a propeller? Poisoned by in-flight food? Run over by a speeding baggage trolley? The intrigue grew and from behind the aviator sunnies my new theme song became: ‘I wear my sunglasses at night’.
With the help of some old buddies from Mexico - Zorondo, Juanita and Guillermo, now sporting wrestler masks and headphones and faux moustaches, we had a blast. And who wouldn’t with friends like these? Zorondo is the music-producing pioneer of the Mexican dance scene with an unhealthy obsession with Michael Jackson, although for this outing he thankfully left his spangly glove (singular) at home. Juanita is a DJ cum soap star bombshell who appears in La Fea Mas Bella – we swap make-up artists to keep our looks fresh. Meanwhile, mask-wearing Guillermo is a retired wrestling champ who keeps a clean-shaven chest for those plunging necklines he wears with brazen aplomb whilst practising his other favourite sport – ballroom dancing. So far, this was a seriously fun event.
(Veronica in borrowed ‘tache, taken by Juanita on her i-Phone)
Once dressed up, part of the deal was to sit on the casting couch with Jose Cuervo’s casting agent, Vince Frank, to have our ‘casting’ filmed. Suffice to say that Vince didn’t seem to like me very much. Gone was the soft-centred foodie; I was now a diva with attitude and a big, fat pout, in spite of the fact that the botox was wearing off. Veronica was taking this alter ego stuff very seriously and her (faux-Mexican) accent was getting stronger with each sip of margarita. Pity The Poor Vince. Was I Epicurienne? Or was I Veronica? It was becoming hard to tell.
Casting aside, there were tequila-based cocktails to try and Mexican hors d’oeuvres to nibble. Mention margaritas and I’m there with bells on so I was a happy little starlet to find that the Jose Cuervo margaritas did not disappoint. On the food front, one kind waiter fed me extra skewers of teriyaki chicken because it was oh-so-lipsmackingly tenderlicious that I couldn’t stop saying so. Perhaps he was just pleased to lighten his load on the tray, but my tastebuds were not complaining.
On the food front, prepare to drool because here’s what we enjoyed throughout the evening:
- Tangy tomato salsa and guacamole with taco chips
- Marinated olives with rosemary, lemon and garlic
- King prawns, jalapeno, red onion with coriander and lime
- Seared tuna with salsa verde served on a chic black ceramic spoon
- Tequila-marinated salmon ceviche – so succulent!
- Chicken teriyaki on skewers – melted in the mouth
- Thai beef salad, mint, soy and red pepper in a filo cup
- Torillia cigars, refried beans, cheddar, harrisa and coriander
- Chorizo and butter bean hot pot served in a crystal espresso glass – Mexican with elegance.
There were also three cocktails to choose from, all made with Jose Cuervo tequila, and in spite of the fact that they all looked divine, I stuck firmly to the margaritas. Deeeee-lish.
- Cuervo Classic Margarita: Jose Cuervo Especial Tequila, shaken with fresh lime juice and Triple Sec, served straight up in a salt-rimmed glass
- Cuervo Diablo Flower: JCE Tequila appears again, this time shaken with fresh lemon juice, pasteurized egg white, Vya dry vermouth, creme de cassis and a touch of lavender eau de vie
- Cuervo Maracuya & Apple Punch: More tequila, this time shaken with pressed apple juice, fresh passion fruit and Noilly Prat Rouge vermouth, sweetened with agave nectar and served long over ice. Finished with a float or cherry liqueur, these cocktails were as pretty as coconut ice in a glass, but even so I did not desert my beloved margaritas.
If all of the above isn’t excitement enough, we also had wrestlers to entertain us by slam dunking each other and some of the braver guests among us (not me!) WWF-style. Surreal or what?
Luckily, there was a photographer there to capture all the fun.
(Veronica with Zorondo, Juanita and Guillermo, and Splendid Organiser, Splendid Chris)
At the end of the evening, which was sensibly not too late, we were all presented with very generous goodie bags, including enough tequila to keep Veronica de Sanchez happy for a good while longer, more aviator specs in case Veronica breaks hers on set for her latest flick, ‘Tequila Mockingbird’, and a Tequila Face t-shirt, so that even if we don’t win The Big Prize, we can still pretend that we did.
So, my little chicos and chicas! If you want to enter the Jose Cuervo Tequila Face competition, you may. Just click here to visit Vince Frank’s Tequila Face casting room to find out what to do. Hint: a big moustache works wonders and a sombrero may not go astray.
You can follow Vince Frank on Facebook or tweet him sweet tequila on Twitter: twitter.com/VinceFrank, but be warned, he can be harsh. He recently told Veronica to get herself an appointment in Harley Street. Why? The pout needs more botox, apparently, and Diva Vonnie doesn’t need to be told twice. Andale! Andale! Arriba! Arriba! And she’s off…
Bloggers support Fashion Targets Breast Cancer
On Tuesday night there was another of our Bloggers’ Meetups, this time at the Silk Route-inspired Shish bar and restaurant in trendy Hoxton. This meant quite a trek from one side of London to the other following a hard day’s work, but it helped that the sun was shining and the tubes were all working. For once. Hallelujah to The God of Small Things.
Before long Epic Brother and I were downstairs at Shish, being greeted by Fashion Targets Breast Cancer reps who gave us smart little target badges, a couple of little target drinks vouchers and credit card-sized USB cards. PR Krista, who later made a presentation about the launch of the charity’s first online campaign, encouraged us to enter the evening’s raffle for target tee shirts. In case you’re wondering why it’s target this and target that, the target is the FTBC charity emblem so we saw quite a few of them in the course of the evening.
It was great to catch up with Splendid Chris and Formerly-of-Splendid Rax, who’s now enjoying a solo venture in PR, in between bites of gherkins and marmite on toast. Lolly and I ranted about the high cost of utilities mid-Credit Crunch and we chatted with Florentine Barbara about wine tastings and Italy, Photographer Peter who was quintuply booked up so had to leave early to attend his other four engagements of the evening, but not before enjoying the fruits of his drink vouchers. We even discussed creativity with newer meetup member, Creativity Consultant, Gregg Fraley. You can buy his book on creativity here.
Perched on a poof in the dim bar with North African-style lanterns swaying from the ceiling, I nagged Post It Note Politico Chris into writing a new book; so much so that the next time he sees me he’ll probably hide under a bus, moving or otherwise. Chris’s girlfriend, Nina, is working on a website promoting tourism in Mozambique, adding yet more diverse flavour to the evening’s conversation. Checking out one of the many charity fliers dotted about the place, Nina and I decided we liked the target tee shirts. They don’t look like the sort of tops you’d buy in the knowledge that 30% of the sale revenue is headed directly for a charity. Made by fashion retailers such as Top Shop, Warehouse, Marks & Sparks and River Island, the styles are current and perfectly wearable. Little did I realise how important that was to be later.
PR Krista took to the floor with great aplomb, explaining the story behind Fashion Targets Breast Cancer. It was established in 1994 by Ralph Lauren, who had lost his friend, Washington Post columnist, Nina Hyde to the dreaded disease. Hyde’s dying wish had been that Lauren should use his influence in the world of fashion to raise money for breast cancer research, campaigning and education. He kept his promise and the charity reached the UK’s shores in 1996. We heard about the importance of online outreach for charities such as FTBC, and interactive attention-grabbers, such as FTBC’s Million Model Catwalk, a site where you can put yourself on a catwalk with your favourite model/s and check out the latest in FTBC’s fashionable merchandise.
Following further discussion on how the blogging community can raise charity awareness, PR Krista presented a prize to a blogger called Derry who’d stated in 100 words or less the answer to:
Why should charities use online communications to support their cause?
His winning reply employed a quote by cultural anthropologist, Margaret Mead: “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” Krista and the FTBC team, who’d deliberated over which entrant should win, says that this statement “can be applied to both charities and to online groups such as bloggers.”
Derry took home the prize of a £100.00 shopping voucher kindly donated by FTBC partner, Marks & Spencer. Hopefully he’ll spend it on target merchandise for all his friends!
Next, the raffle was drawn (cue drum roll) and much to Andy Bargery’s dismay, my name was the tenth and final one out of the hat so I subsequently went home with a snazzy FTBC target tee from Top Shop. Later, when Andy told me he couldn’t believe my luck with meetup competitions, I said “I don’t know what’s going on. I never used to win anything before I joined this meetup group. Now it seems like I’m on a winning streak!” Long may that last.
A press release from Fashion Targets Breast Cancer states the following:
- Nearly 46,000 women and around 300 men are diagnosed with breast cancer each year in the UK.
- Breast cancer is the most commonly diagnosed cancer in the UK and 1 in 9 women in the UK will develop breast cancer at some point in their lifetime.
- More women than ever in the UK are surviving breast cancer thanks to better awareness, better screening and better treatments.
The last statement is particularly pertinent to me as I know two breast cancer survivors, one of whom has lovelier hair now than before she lost it through chemo, and for whom a subsequent breast reconstruction has been so successful that she is known to grab a hand and say “feel”, because she’s so proud of how natural she feels and looks following such a long and painful ordeal. I take my hat off to her, and to all such brave fighters of cancer, be it breast or otherwise. Their inner steel is awesome in the truest sense of the word.
For further information on how to support the Fashion Targets Breast Cancer cause, check out the relevant links below.
Useful links
Ralph Lauren – this is one seriously gorgeous site. Even if you’re not a clothes horse, take a peek!
Million Model Catwalk - this is where you can buy FTBC merchandise and put yourself on the catwalk with your favourite models.
Apricot Mule – for Razz
When I wrote about the St Patrick’s Day cocktail-fest for London Bloggers at Diageo, Australia-based Razzbuffnik liked the sound of the Bushmills apricot mule, so I asked Haran at Splendid Communications to send me the recipe. Here you go, Razz! A little taste of summer for you as the leaves start to turn in the land Downunder…
Bushmills Apricot Mule (Classic adapted by Duncan McRae)
This twist on a classic Moscow mule uses Bushmills Black Bush® as its base, and combines the subtle flavours of apricot and the spicy ginger to play upon some of the more exciting sherry cask induced notes found in Bushmills® Black Bush.
50ml Bushmills Black Bush
12.5ml Apricot Liquor
12.5ml Sugar Syrup
25ml Freshly squeezed Lime juice
Dash Orange Bitters
Topped up with Ginger Beer.
Served in a highball glass over ice.
