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Art and Hospitality at Le Meridien, Piccadilly
On a UK Monopoly Board, Piccadilly is the sixth most expensive property at a whopping £280.00 and bears the colour yellow. To build a Monopoly hotel on the site will set you back £1,200.00. In reality, Piccadilly is a busy, multi-lane thoroughfare in London’s West End, running from Hyde Park Corner past Green Park to Piccadilly Circus. It’s home to the Hard Rock Café, The Ritz and the Royal Academy. Piccadilly is where Russian spy, Alexander Litvenenko visited a branch of Itsu just after he was poisoned by polonium, a deadly radioactive substance, in a modern-day Cold War power struggle. It’s where to browse through book stacks at the amply-stocked bookstores of Hatchard’s and Waterstone’s, ogle gourmet delights at Fortnum and Mason and Caviar House or refuel at The Wolseley, where weekend brunch tables are a hot ticket. With such esteemed neighbours, both historic and present, it’s no surprise that Piccadilly is where the French hotel chain, Le Méridien, decided to install their landmark London hotel – a stone’s throw from Eros and the Circus’s famed flashing signs. It has now resided at the Regency property of number 21 Piccadilly for a sound twenty-six years, since 1986, in a purpose-built building that first housed The Piccadilly Hotel in 1908 and Masonic temples in its basement.
I’m ashamed to admit that Le Méridien on Piccadilly is a place I must have passed thousands of times yet never once entered and I cannot fathom why. This has recently been rectified; not only have I now entered Le Méridien Piccadilly, I’ve also luxuriated in its underground swimming pool and snored soundly in one of its gigantic beds, oblivious to the busy West End traffic artery located mere feet from my head.
My recent stay at Le Méridien has also educated me in their all-pervading approach to art. The arrival art is what a guest encounters first. As part of Le Méridien’s re-branding at the hand of the Starwood Hotels and Resorts group since they took ownership of the chain in 2005, art has been incorporated into all areas of the guest experience, starting the moment you walk through the door. Before I’d even reached the check-in desk I’d already noted a display of limited edition umbrellas by designer Duro Olowu, with snazzy geometric prints that any connoisseur would be happy to shelter beneath in a London rainstorm.
Even the lowly key card has been welcomed into the LM artistic experience. My card, a work of art in its own right, sported part of a Yan Lei Colour Wheel, its design being part of the LM Unlock Art incentive: not only does the key card open your door it forms part of a collection by a contemporary artist. The current featured artist at LM Piccadilly is Langfang-born Yan Lei, a member of the LM100, the collective comprising 100 influencers who contribute to the LM experience, through their expertise across a wide selection of the arts, from art and design to cuisine and perfumery. Some of the previous Unlock Art card collections, by fellow LM100 members, Hisham Bharoocha and Sam Samore, hang in frames by the lifts, but form and function are only two facets to the LM key cards; they also provide free access to Tate Britain and Tate Modern exhibitions – all you have to do is tell the concierge which Tate exhibitions you’d like to attend so he can arrange access for you, then just flash your key card when you get there, unlocking a local cultural experience for free.
Yan Lei’s Colour Wheel paintings hang in the Piccadilly lobby, the bespoke carpets underfoot are awash with lines, thoughtfully reflecting the inspiration for the company’s name – the meridian lines which criss-cross the globe, and in the ground floor internet den the shelves are set with contemporary ceramics, smart and stark against a dark background. There’s a video installation, created especially for Le Méridien, playing on a loop behind the Guest Relations desk and, on your way to the Longitude Bar, you’ll pass an elegant series of black and white portraits of the people responsible for the overall artistic experience that a guest will enjoy at Le Méridien – the LM100. As for that subtle aroma wafting through the lobby? That’s the signature Le Méridien scented candle, LM01, created by more members of the LM100 clan, Fabrice Penot and Edouard Roschi. It’s a unique blend of frankincense, iris absolute and musk with cedar notes, gently adding to the sensory welcome so carefully constructed with a guest’s first impressions in mind.
The final and possibly most important part of Le Méridien’s atmosphere is the human component. In my time at the hotel I truly appreciated the comportment of the staff. From greeting to leaving, there was always a smile, a courteous hand, nothing too much trouble. Lift doors were held open without asking, a troublesome door catch dealt with immediately by not one but three kind and patient staff, an unusual breakfast order delivered on-time, without issue, a forgotten toothbrush taken care of, taxi doors opened and closed, a myriad small kindnesses. Whomever I spoke with on the staff seemed to genuinely care that I had a positive experience of Le Méridien Piccadilly. That’s what I call the Art of Hospitality, and in the travel environment it’s absolutely priceless.
High Tea with G&T at Le Meridien Piccadilly
High Tea is a quintessentially English tradition, introduced by Anna, the seventh Duchess of Bedford, to maintain one’s aristocratic blood sugar levels between an early luncheon and dinner served late into the evening. The tradition caught on rapidly, developed with the Earl of Sandwich’s then-revolutionary idea to place fillings between slices of bread, and is now firmly entrenched in the country’s culinary identity. Travel anywhere in England and you’re sure to find somewhere at which to take a high tea. Slight regional variations cast welcome individuality across teas throughout the land, from Land’s End to Newcastle-upon-Tyne, although I’m fairly certain that the afternoon tea currently en vogue at Le Méridien Piccadilly is peerless for its particular take on the conventional.
The food component of Le Méridien’s high tea follows the usual format with a mixture of savoury and sweet:
- A selection of finger sandwiches, filled with cucumber and cream cheese, honey roast ham and mustard, Scottish smoked salmon, egg and cress
- Warm homemade scones with strawberry jam and Cornish clotted cream
- A selection of pastries
- Some wicked petits fours (in our case to include macarons and a custard tart)
So far, so straightforward. Straightforward, that is, until we get to the tea. Forget chamomile, lapsang souchong and Earl Grey. At Le Méridien you’ll find your teapot filled with a gin-based infusion, giving a whole new meaning to G&T(ea). If that isn’t unusual enough, the gin flavour is then enhanced by the addition of fragrant ingredients, so, on the afternoon tea menu you might see:
- A choice of herbal or fruit infused gin and tonic syrup
- Monkey 47 Gin infused with lavender
- Bulldog Gin with fresh lychee fruit
- Cucumber infused Hendrick’s Gin
- Vanilla and chilli infused Sloane’s
- Sweet Basil infused Gin Mare stirred with rosemary
- Japanese green tea infused with Beefeater 24
The infusion is served in a clear glass tonic reduction teapot, with a small glass jug of tonic water with which to adjust the G n Tea to the desired strength. Naturally, to try all six of the suggested brews might leave one somewhat wobbly on one’s pins, so we restricted our intake to just a couple. The lavender-flavoured Monkey 47 Gin surprised me with the strength of its aroma – so much so that I didn’t feel the need to drink it, but I did have a few sips of the cucumber-infused Hendrick’s gin. This was a curiously warm yet cooling combination. On another occasion I’d be tempted to swig the lot. Alas, the day was not yet over by a long shot so it was time to exercise restraint. Next stop? The pool in Le Méridien’s basement for a preprandial dip.
The G&T Afternoon Tea at Le Méridien Piccadilly is served in The Terrace Grill and Bar from 12pm to 6pm. Cost: £32.00 per person.
If gin isn’t your tipple, fret not! There are other afternoon teas on offer:
The Terrace Afternoon Tea – served with finger sandwiches, scones, pastries and your choice from the extensive selection of teas and coffees. £25.00 per person.
The Light Afternoon Tea – served with finger sandwiches and scones and your choice of tea or coffee. £18.00 per person.
The Champagne Afternoon Tea – served with a flute of champagne, finger sandwiches, scones and pastries, tea or coffee. £35.00 per person.
