Blog Archives
Cashing in with Cashmore at Blog08
Here’s another Blog08 post, originally written for Londonbloggers.net
Pete Cashmore, the famed creator of Mashable, the social networking news site, was the first speaker at Blog08, telling us how to build a blog empire. He should know, because, as the Blog08 site tells us, Mashable has 5 million monthly pageviews and Cashmore was recently named the 22nd most important Web Celeb by Forbes.com
(Forgive the shot; the light and people’s inconveniently-placed heads conspired against my dream of a Magnum photographic moment at Blog08! )
The twenty three year-old English-born, Scottish-raised internet entrepreneur was at ease on stage as he imparted his wisdom to the crowd. He confided that he’d been unwell as a youngster so hadn’t been able to attend college or university, concentrating on the money-making opportunities that the internet could provide him. At first, Cashmore had wanted to build his own social network, but while he was working out how to do this, he started blogging about the social networks that already existed or were then in development. That’s how Mashable came about and now his site is THE authority on social networking.
In a nutshell, Cashmore says that in order to build a blog empire, you have to eat, live and breathe the business, which is exactly what he’d done himself. In Mashable’s early days, Cashmore existed on four hours’ sleep per night, but the effort paid off, didn’t it?
Here are his main tips for blog success:
- 1. Build something you love. No one fell in love with a market opportunity.
- 2. The passion for what you do will help you work hard with little sleep if necessary.
- 3. Don’t waste too much time making your blog look good. Content is king. If you blog about what you’re passionate about, well enough and for long enough, eventually someone will take notice.
- 4. Just do it.
- 5. Read, write, comment, improve – and repeat. Blog, eat and sleep – for years, if necessary. Seek out interesting blogs related to what you do and subscribe to them. Use Google reader. Do not worry about funding yet.
- 6. Use WordPress as your platform. In Cashmore’s opinion, WordPress is the most extensible platform for a blog.
- 7. ANALYSE. Look at your stats and steer into the areas where you’re successful. Find out what’s working on your blog. Extend it. Serialise it. Give readers what they want. Use analysis sites like Woopra, getclicky.com and Google analytics, which Cashmore thinks is the best. Check out your referrers and stats twice every day. If people are checking out your site via Digg, then target Digg.
- 8. MONETISE. Mashable uses Google Adsense but Cashmore doesn’t think it’s that effective. He says that CPMs are not that great either. Look into niche advertising and find a network selling ads across your niche. Think about direct selling. (Mashable sells ads on its sidebar). Consider creating a marketplace or job boards.
- 9. Cashmore’s favourite networks are:
- TWITTER: This engages your audience, reaches friends, creates ripples so you don’t need a big hit. It’s a good tool for tracking conversations and syndicating headlines and for finding negative feedback about your site quickly so you can act on it before it becomes farther-reaching.
- FLICKR: Isn’t great for traffic-building but is good for creating community.
- FACEBOOK is most effective if you work with groups but loses effectiveness at scale. How many REAL friends do you have on Facebook?
- DIGG: Here you can vote for the best stories. It’s useful for learning how to write a rocking headline. A blogger asks “Is it okay to DIGG yourself?” Cashmore replies: “Yes, but the system is starting to make this harder.”
- STUMBLE UPON: this is a useful tool for watching what’s popular but here it is not so good to vote for your own site.
Cashmore then takes us to the next stage: you’ve built a successful blog and it’s been recognised, monetised etc. YOU’VE GOT COMPANY! His tips about staffing your blog company are simple:
HIRE carefully, frugally and remotely. Personality isn’t that important if you’re working with someone on an internet platform, so if you like what you see of their internet presence and it’s what you need at the time, then that should be sufficient proof that they can help you.
FIRE quickly, decisively and mathematically. Remember that people are assets so they need to make you more money than they’re costing you.
Then, before leaving the stage Cashmore took some audience Q&A, providing us with the following nuggets of information:
- Cashmore IS Pete Cashmore’s real name. Someone thought it might not be, probably because this internet guru has more cash than he can shake a stick at! He said he’d rather have been called ‘Cashman’, however, because it sounds funnier.
- Cashmore as a name has it’s origins in meaning ‘castle man’, which is what castle caretakers were once called.
- He receives about 400 e-mails per day.
- His view is that a blog takes a long time to set up properly, but once that’s been done, it’s stable.
Sadly, by the end of Blog08, Pete Cashmore still hadn’t invited me to a Mashable party, insisting I wear party-on clogs. I suppose there’s still time. As some consolation, however, I did get to sit next to him at dinner and his chocolate lasagne dessert looked amazing. But that’s another story…
Useful links:
Mashable: http://mashable.com/
Get clicky: http://getclicky.com/
Woopra: http://www.woopra.com/
Google analytics: http://www.google.com/analytics/en-GB/
Cashmore reviewed by Forbes: http://www.forbes.com/2007/12/18/web-celeb-fame-tech-cx_de_07webceleb_1218top_slide_23.html?thisSpeed=20000
Meet The Awesome Squad
Hey there Awesome Readers,
I’m pleased to say that I’ve been invited to contribute to a new joint blog called The Awesome Squad.
Considering we contributors only really started contributing posts on Saturday, it’s already got a lot of weird, whacky and giggly content. Considering that we are in the midst of a Credit Crunch which sounds like a chocolate bar but is actually causing a lot of stress and job loss around the place, I figure we need somewhere to go and let our marbles loose. We may not be everyone’s cup of darjeeling, but at least we’re not a set of graphs or statistics that will make you tear out your hair, suck your thumb for the first time since you were three years old or sit rocking in the corner. No, siree. We are The Awesome Squad, a bunch of friendly nutcases with a different agenda, even if we do call Sigmund Freud a friend.
Click on the link up above or on my blogroll to see how nutty we are, and how much potential we might have to get much, much worse.
In the meantime, please forgive my irregular posts. I, too, am stuck in redundancy-ville, only for the moment, I am the schmuck trying to help people accept the fact that they don’t have a job tomorrow. Life’s rough. It’s emotional. I’m seeing grown men and women cry. I hate it. That’s why The Awesome Squad couldn’t have come at a better time. I may have Blogger’s Block, but sharing a laugh is precious therapy.
Epic Meeting – Adam of Vietnam Travel Notes
For some time now I’ve been pestering my blog-buddy, Adam, for help with planning our trip to Vietnam. He’s been saintly in his advice, recommending all sorts, from sights to guides, whilst whetting our appetite for this amazing country with his evocative photos. How does he know so much? Adam Hurley’s the man behind the blog, Vietnam Travel Notes.
Monsieur and I will hopefully soon be sharing a beer or three with Adam in Ho Chi Minh City, where the former Australian with a penchant for vegemite now lives with his family. Before Monsieur and I set off on this trip, I sent Adam one of my Epic Online Interviews so I could post the answers here to help introduce him to anyone who may not have come across his blog yet. Here are his responses to some of my questions about his life, his blog and his advice to anyone wanting to travel to Vietnam:
When did you take up blogging and why?
I started several years ago after I started learning a little about web design. I love travel and photography, and just found that blogging was more user friendly and less time consuming. Plus I enjoy writing and showing people my photos from around Vietnam.
How long have you lived in Vietnam?
I have been in Vietnam for 7 years now, how times fly!
What took you there?
After spending 10 years in the Australian Army, I just wanted to lose the green uniform and hit the road. I headed to Kenya first where I taught English as a volunteer for a year. After that a friend showed me an ad in the paper for a tour leader position in South Asia and here I am!
Vietnam was my first choice as I had actually never been here, but was really interested in the history and loved the food.
Why did you stay?
Besides loving Vietnam, I met my wife here. We actually met on the train from Hue to Hanoi while I was leading a group. I’d like to say she fell for me straight away, but it I think it was the other way! We now live in HCMC and have a 2 year old son.
You’re a native of Australia. Will you ever return?
Maybe one day, we have no immediate plans for going back. Perhaps once our son is older, we’ll look at Australia, especially for his education.
What do you miss most about Australia?
Not a lot really! Family and friends I miss of course. One thing do I miss is a good Aussie style pub and live music! It can be hard to find in Vietnam.
Name three things that made you fall in love with Vietnam.
1 .The people are amazing in this country, really friendly and welcoming. This is probably the one thing I love most about Vietnam.
2. Food – you’ll never go hungry with so much choice and the fresh seafood is to die for!
3. The craziness of Vietnam (and Asia as a whole) is also something I love. Every day is different, every trip the market is chaotic, but it’s what Vietnam and Asia is all about! Where else are you going to see buffalo’s on motor bikes?
(Epic note – he’s not kidding. We’ve seen buffalo on the back of a mo-ped, a crate of 3 full-grown swine, a massive cage of poultry – all clucking away, and a lot more. You don’t book a van here. You stick it on your two wheeler with anything that will hold it vaguely in place.)
Do you like Vegemite?
Love it!
(Hope you’re reading this, Wise Woman…)
Can you buy Vegemite in HCMC?
To date we are struggling to find Vegemite in HCMC. There are a few places in Hanoi where you can get it. But the bottom line is, if you visiting Vietnam please bring a large jar for me, my contact details are on my blog!
What’s your comfort food?
With out a doubt – Lamb Roast! T-Bone Steaks rate highly as does a feed of Italian.
Cheese cake to finish!
Where is your favourite place to eat in HCMC and why?
Some many! For western fixes I like Wild Horse in District 1. They do great lamb and steaks!
For Vietnamese we tend to hang out in District 3 along Ly Van Si Street which has a huge range of places to choice from. There’s also lots of great food to had around District 5 (China Town).
If you could recommend one souvenir of Vietnam, what would it be?
Paintings are my favourite souvenir, simply because they tend to showcase the country you visit, plus they’re easy to carry home.
The Vietnamese Conical hats are a great thing to buy as well; they also make fantastic lamp shades if you’re in to handicrafts.
What’s the most frustrating thing about living in such a foreign culture?
The one thing I hate (and I don’t like to use the word too much!) is people spitting, it’s horrible, but men especially, continue to do it. Also there is a lot of urinating in public!
I remember reading somewhere about Vietnam, “If you hold hands or kiss you partner in the street people will be shocked, but if you urinate against the lamp post or on the side of the road, no one will look twice!”
What is the biggest change you’ve witnessed in Vietnam in the past five years?
I would have to say the people. Some 60% of the population were born after the Vietnam War ended and many are beginning to/have been influenced by Western ideas and ways of life. Their dress, the way people talk and act, where people hang out it’s all very different to when I first arrived.
There are tons more cars on the road now as well. This causes plenty of congestion, pollution and problems such as parking.
Are you now fluent in Vietnamese?
I would be lying if I said I was fluent! But I can definitely get into trouble and out of trouble!
What’s the best aspect of the Vietnamese people?
They are a just happy, friendly, welcoming people.
Do you ride a mo-ped in HCMC? If so, have you ever crashed?
I do ride yes! It’s great fun. I haven’t had any major crashes yet (touch wood) but one or two minor bumps with no damage or injuries. Vietnam only made it law on the 17th December 2007 that rider and passenger must wear helmets. Before that you just wore a peaked cap!
What’s the worst thing a foreigner could do when visiting Vietnam?
It’s actually really hard to upset Vietnamese in general. But a few that help include:
· Dress conservatively when visiting homes, pagodas and historical sites.
· Remove hats/shoes when entering a house or pagoda.
· Never get angry. Loss of face in Vietnam is huge.
· Don’t be shy, ask questions and chat about whatever. Just do so with a big smile.
· Don’t hang out in District 1; visit other areas like District 5 (China Town), District 3 (great food) or get the car ferry across to District 2 and have a wander (great photos).
Is the Vietnam War a conversational no-go in Vietnam?
Not really, if you are friendly and easy going most will talk about it. That said, much of the population was born after the war so they are quite happy to talk about the war or anything else (within reason)
Name three of your favourite ingredients in a Vietnamese market.
1. Lemongrass
2. Fish Sauce (don’t like the smell, but it’s great in cooking!)
3. Fresh fruit. It looks great, taste great and is so cheap!
Where will your next holiday take you?
Destination unknown! I would love to go to Myanmar and my wife wants to visit Angkor Wat.
So I guess Cambodia is next………………!
If you could change one thing about blogging culture, what would it be?
I actually wish everything would slow down so I could keep up with it!
Blogspotted by the Malay Mail
A few weeks back, Sheila Rahman of the Malay Mail contacted me to say I’d been blogspotted and would I like to feature in their Cyberspot page. Would I ever? As a result, Gabey Goh wrote me up and yesterday the Malay Mail featured Epicurienne.
Here’s the link:
If you want to read about some other bloggers who’ve been blogspotted, just google “Malay Mail Blogspot”. It makes for some interesting reading and an introduction to all sorts of blogs that we might not ordinarily stumble upon.
The very edible Tom Selleck
My first ever crush was on Tom Selleck when he was Magnum PI (and we’re not talking the re-runs here). At the time, I was young enough not to know that man + red Ferrari = mid-life crisis, nor did I realise that his shorts were too short to be decent and too tight for healthy male fertility. I loved his moustache, his wicked wink, his Detroit Tigers baseball cap and his endless wardrobe of crazy Hawaiian shirts.
One year, our family went to Hawaii for a holiday. There we were, walking along a quiet part of Waikiki Beach when, no, it couldn’t be, Magnum PI was there on the sand in front of us. My tiny little heart pounded madly as we took photos of him shooting a scene with Rick at the beach bar they hung out at so much. I was in LURVE. Back at school, my teacher gave us a project to write on that dangerous topic of ‘anything you like’. I wrote mine on Magnum PI. How sad is that?
Years later, I still thought Mr Selleck was a bit of all right when he appeared in Three Men and a Baby, and Three Men and a Little Lady. When he finally made it to Friends as OCD-suffering Monica’s latest squeeze, I sat back in appreciation of his moustache-less face. Gosh, will I ever grow up?
So what’s this got to do with Epicurienne, travel and cooking? Someone has created The Tom Selleck Cake.
Get this:
Sometimes the world is simply TOO surreal.
To find out more about the talented creator of this work of art, a blogger and cake-maker extraordinaire called Alicia Policia, click here.
Fun for foodies
Last night, I was surfing the WordPress foodie blogs when I found Evolution of a Foodie. This San Francisco-based food-lover with a paralegal day job features all sorts of weird and wonderful gadgets on her site, including the Ex knife block, the voodoo toothpick holder, and my favourite (so far, anyway) the Hillary Clinton nutcracker. There are also useful kitchen tips that you probably won’t find easily elsewhere, such as how to poach salmon in a dishwasher, and no, I’m not on happy pills.
Whether or not you love food as much as I do, this is a fun blog to keep an eye on. This is a foodie with a serious sense of humour!
If you know someone called Bill who needs his nuts cracking, check out this link.

















