Monthly Archives: October 2012
On a UK Monopoly Board, Piccadilly is the sixth most expensive property at a whopping £280.00 and bears the colour yellow. To build a Monopoly hotel on the site will set you back £1,200.00. In reality, Piccadilly is a busy, multi-lane thoroughfare in London’s West End, running from Hyde Park Corner past Green Park to Piccadilly Circus. It’s home to the Hard Rock Café, The Ritz and the Royal Academy. Piccadilly is where Russian spy, Alexander Litvenenko visited a branch of Itsu just after he was poisoned by polonium, a deadly radioactive substance, in a modern-day Cold War power struggle. It’s where to browse through book stacks at the amply-stocked bookstores of Hatchard’s and Waterstone’s, ogle gourmet delights at Fortnum and Mason and Caviar House or refuel at The Wolseley, where weekend brunch tables are a hot ticket. With such esteemed neighbours, both historic and present, it’s no surprise that Piccadilly is where the French hotel chain, Le Méridien, decided to install their landmark London hotel – a stone’s throw from Eros and the Circus’s famed flashing signs. It has now resided at the Regency property of number 21 Piccadilly for a sound twenty-six years, since 1986, in a purpose-built building that first housed The Piccadilly Hotel in 1908 and Masonic temples in its basement.
I’m ashamed to admit that Le Méridien on Piccadilly is a place I must have passed thousands of times yet never once entered and I cannot fathom why. This has recently been rectified; not only have I now entered Le Méridien Piccadilly, I’ve also luxuriated in its underground swimming pool and snored soundly in one of its gigantic beds, oblivious to the busy West End traffic artery located mere feet from my head.
My recent stay at Le Méridien has also educated me in their all-pervading approach to art. The arrival art is what a guest encounters first. As part of Le Méridien’s re-branding at the hand of the Starwood Hotels and Resorts group since they took ownership of the chain in 2005, art has been incorporated into all areas of the guest experience, starting the moment you walk through the door. Before I’d even reached the check-in desk I’d already noted a display of limited edition umbrellas by designer Duro Olowu, with snazzy geometric prints that any connoisseur would be happy to shelter beneath in a London rainstorm.
Even the lowly key card has been welcomed into the LM artistic experience. My card, a work of art in its own right, sported part of a Yan Lei Colour Wheel, its design being part of the LM Unlock Art incentive: not only does the key card open your door it forms part of a collection by a contemporary artist. The current featured artist at LM Piccadilly is Langfang-born Yan Lei, a member of the LM100, the collective comprising 100 influencers who contribute to the LM experience, through their expertise across a wide selection of the arts, from art and design to cuisine and perfumery. Some of the previous Unlock Art card collections, by fellow LM100 members, Hisham Bharoocha and Sam Samore, hang in frames by the lifts, but form and function are only two facets to the LM key cards; they also provide free access to Tate Britain and Tate Modern exhibitions – all you have to do is tell the concierge which Tate exhibitions you’d like to attend so he can arrange access for you, then just flash your key card when you get there, unlocking a local cultural experience for free.
Yan Lei’s Colour Wheel paintings hang in the Piccadilly lobby, the bespoke carpets underfoot are awash with lines, thoughtfully reflecting the inspiration for the company’s name – the meridian lines which criss-cross the globe, and in the ground floor internet den the shelves are set with contemporary ceramics, smart and stark against a dark background. There’s a video installation, created especially for Le Méridien, playing on a loop behind the Guest Relations desk and, on your way to the Longitude Bar, you’ll pass an elegant series of black and white portraits of the people responsible for the overall artistic experience that a guest will enjoy at Le Méridien – the LM100. As for that subtle aroma wafting through the lobby? That’s the signature Le Méridien scented candle, LM01, created by more members of the LM100 clan, Fabrice Penot and Edouard Roschi. It’s a unique blend of frankincense, iris absolute and musk with cedar notes, gently adding to the sensory welcome so carefully constructed with a guest’s first impressions in mind.
The final and possibly most important part of Le Méridien’s atmosphere is the human component. In my time at the hotel I truly appreciated the comportment of the staff. From greeting to leaving, there was always a smile, a courteous hand, nothing too much trouble. Lift doors were held open without asking, a troublesome door catch dealt with immediately by not one but three kind and patient staff, an unusual breakfast order delivered on-time, without issue, a forgotten toothbrush taken care of, taxi doors opened and closed, a myriad small kindnesses. Whomever I spoke with on the staff seemed to genuinely care that I had a positive experience of Le Méridien Piccadilly. That’s what I call the Art of Hospitality, and in the travel environment it’s absolutely priceless.
A luxury hotel, lashings of fine dining and a whirlwind of contemporary art? Chez Epicurienne, that’s what I call a killer combination that I’d be happy to dive into on any day of the week. Courtesy of the Le Méridien hotel group, I was recently invited to partake of just such a tantalising synthesis of sensory stimulants during an arts-focussed stay-cation, based at their landmark hotel in London’s Piccadilly. I’m still recovering, in a good way.
A top hotel’s relationship to food is a no-brainer; the two go hand-in-hand, but where does art enter the equation? In this case, Le Méridien, the forty-year old international hotel chain, has incorporated art into its properties so that wherever guests look, art will meet their eyes – be it on arrival, on relaxing, even on using their key card. Steering Le Méridien’s artistic intentions is Jérôme Sans, the French art curator and critic, in his capacity as the LM Cultural Curator. What’s more, for the past five years Le Méridien has been a principle partner and supporter of an arts initiative called OFT – the Outset/ Frieze Art Fair Fund to Benefit the Tate Collection. Through OFT, the Tate is able to bypass purchasing bureaucracy to acquire work by emerging artists featured at the annual London fair for contemporary art: Frieze.
Over two days, our small group of bloggers along with various members of hotel management and Le Meridien’s PR company, Fleishman Hillard, managed to experience one art discussion panel, several types of unforgettable hors d’oeuvre, one unusual afternoon tea, six delicious meals, one international art fair, three world-famous art galleries, exhibitions various, two nights of sumptuous sleep, meetings with key art experts and personalities, a lesson in Le Méridien’s history and brand and various forms of London transport – including the water kind. For obvious reasons, I will not attempt to squeeze everything listed above into one post, lest it resemble a hefty artistic monograph. Instead, I invite you to join me on a multi-post tour of Le Méridien’s London art-u-cation. It’ll be an inspiration – for locals and visitors alike.
Photo above courtesy of the Le Meridien website, http://www.lemeridienpiccadilly.co.uk
My New Best Friend on the other side of The Pond is Adam Zettler of MetroMarks. He’s recently launched a regular feature called My Favourite City on the MetroMarks website, where you can find all sorts of insider info about an ever-growing number of cities around the world. They kicked off My Favourite City with a post about Toronto, Zettler’s hometown, and this week they’ve given me some space to rave about Venice, Italy. If you click on the link below, you’ll find out my top three must dos in Venice, my favourite restaurant for both memorable views AND food, as well as other reasons why I find this city so special. Most importantly, perhaps, are my tips on how to enjoy Venice without falling into the typical tourist traps.
Click here to read My Favourite City – Venice.
Click here to find MetroMarks on Facebook.
Follow MetroMarks on Twitter: @MetroMarks
To sign off, here are a few photos of Venice from earlier this year:
Casanova and his latest squeeze, spotted near Frari
A trio of palazzi
View of St Mark’s Square from the bell tower at San Giorgio Maggiore