Krispy Kreme Kraze-y
The Epicurienne weight-loss regime was going quite well until the day a certain someone at Edelman PR (you know who you are) gave me a voucher for a mixed dozen Krispy Kreme doughnuts. In a flash I found myself at a Krispy Kreme outlet, handing over the voucher on exiting a sugar-free daze and entering a sugar-filled phase of doughnut testing. However, the fear of regaining those few lost wobbly bits meant that instead of scoffing the full dozen all by my lonesome in a dark corner somewhere, I had a moment of unusually lucid wisdom, choosing instead to enlist the tastebuds of colleagues and friends to share the calories and help rate the round puffs of mix-n-match naughtiness.
In doing so, I was about to gain far more in dough-naughty knowledge than I would ever lose by donating my doughnuts. One American colleague told me that where she comes from (New Orleans) there is a Krispy Kreme variety called The Sour Cream Cake Doughnut. We don’t get the Sour Cream Cake in the UK apparently; she’s sought it out and failed to find it. “It’s my all-time favourite, made with sour cream!” The American enthused in a fit of pre-doughnut munching nostalgia. I can’t quite imagine how a doughnut would taste when sour cream is a key ingredient, but as it’s possible to make to-die-for chocolate cake with the surprise component of mashed potato, I’m willing to jump on a jet to the States and try one of these special Sour Cream Cakes. Any. Time.
“What about the ‘Hot Now’? Did you get a ‘Hot Now’?”
“A Hot What?” I replied, now thoroughly convinced of my novice status in the world of all things doughnut.
“A ‘Hot Now’. Gosh, I can’t believe you got all these free Krispy Kremes but you don’t know what a ‘Hot Now’ is!” Knowledgeable friend grabbed a doughnut and left to savour it.
A bit of googling later and it appears that a ‘Hot Now’ is a free doughnut that you just may be lucky enough to receive if you’re in a Krispy Kreme ‘Hot Now’ store, where they make their own doughnuts on-site and dough-nate the freshest to those at the front of the queue when the sign flashes, indicating that the latest batch is ready for sale and consumption. (If you live in London, a Hot Now concession is located in Harrods and a stand-alone Hot Now store with live doughnut theatre in Enfield and I have a sugary feeling that there may be more on their way.) Sounds good to me. I just may find myself regaining those lost pounds faster than I thought.
So what did we doughnut-tasters extraordinaire think of our dozen?
- Original glazed doughnut. Nice, simple, not too sugary.
- Chocolate iced doughnut with custard flavour filling. Custard AND chocolate? One of these babies is definitely enough. Share with a friend if you’re watching your waistline.
- Chocolate iced doughnut with kreme flavoured filling. A little less sweet than the previous example. You can probably do this one on your own. One of my favourites
- Chocolate iced glazed doughnut. The dough is very chocolatey and the glaze makes it look like something from Miss Haversham’s dining table but it certainly does give an extra-sugary bite.
- Chocolate iced doughnut with sprinkles. This one is perfect for children’s birthday parties.
- Maple-flavour iced doughnut. Not bad. Not bad at all.
- Glazed doughnut with raspberry filling. An absolute classic and my overall favourite. Just make sure you have enough paper napkins when trying this one, in case of the unexpected OOZE factor.
- Powdered doughnut with strawberry filling. The strawberry is just so strawberry! Ideal for Wimbledon.
- Powdered doughnut with blueberry filling. Not our favourite, although pleasant enough. The strawberry was far more yumptious.
- Powdered doughnut with apple and cinnamon filling. This would be lovely with a cup of apple and cinnamon tea. Winter warming.
- Glazed chocolate cake doughnut. This is choco-central for the chocaholic. Better than…shopping.
- Glazed cruller. What’s a cruller? My, we’re learning a lot now. A cruller is a twisted doughnut shape that looks vaguely like a lethally-spiked Frisbee weapon from a sci-fi film, although far less able to injure. Simple cake, simple glaze and tasty.
The bad news? Calories. For the original glazed Krispy Kreme doughnut we’re looking at 217kcal. For the choc iced with crème flavour filling it’s a mighty 339kcal that you’ll be ingesting. However, for a birthday treat or a post-London Marathon binge session, it’s a lot of fun to get a dozen of these wicked treats and share. I think Krispy Kreme already has my office covered because we certainly see a fair number of them appearing in the staff kitchen on birthdays. If you’re not hungry after reading this post-Freudian analysis of doughnut-dom, I suggest you take a look at the Krispy Kreme website. It’s filled with tempting fun and facts you may never before have known about doughnuts. There are even anecdotes and fan photos, like the one of a guy who accessorised his snowman with Krispy Kreme hat and carry bag. (This one missed his calling; he should be styling for Vogue…)
On a more serious note, Krispy Kreme helps support charities by selling its doughnuts at a charity price so they can be sold on at recommended retail for a charitable profit. Charities to have benefited from this method of sugary fundraising include Christopher’s Smile and Children Helping Children.
Nutritionally, it’s interesting to note that Krispy Kreme doughnuts are Halal, Kosher and Vegetarian-friendly. Historically, they have survived wars and depressions plural, having been founded in North Carolina in 1937. Statistically, it’s estimated that Krispy Kreme is responsible for the manufacture of around 2.7 billion doughnuts per year. Yikes.
I think we can officially conclude that I am now THE Epicurienne Doughnut Expert Extraordinaire.
Posted on April 23, 2009, in 1 and tagged Blog Harbor, Doughnuts, Edelman PR, Epicurienne, Hot Now, Jason Mical, Krispy Kreme, Krispy Kreme UK, Krispy Kreme varieties, Sweet treat. Bookmark the permalink. 22 Comments.