Monthly Archives: November 2008
GOOD Pea and Pecorino Crostini
This week is beating me. Hard. It’s been a real grind so forgive the lack of writing.
To keep the momentum up, I have another GOOD recipe to keep you going until I finish the other fifty zillion that lie waiting in the drafts box. This one is Pea and Pecorino Crostini, made with GOOD oil (I’m on my 30-day challenge, remember!). It’s something a bit different to serve to guests, and it’s GOOD for you. Bon appetit!
The Red Flame – a flaming good Big Apple diner
Btwn 5th & 6th Ave
Phone: 212-869-3965
Fax: 212-869-4398 Menu link click here.
To visit The Red Flame Coffee Shop in Midtown, Manhattan is to have the quintessential New York diner experience. Monsieur and I have visited this bastion of weekend brunch each time we’ve been in Manhattan and on each occasion we’ve left a little breathless; it’s like dining in a washing machine on a fast spin cycle, only without the dizzy spells.
I would say that you shouldn’t go to The Red Flame if you’re not prepared to wait for a table. Having said that, the wait shouldn’t be too long, such is the speed of table turnaround. This diner is especially packed on Saturday and Sunday mornings, and the all-you-can-drink coffee is practically splashed into your cup (bring a bib!) because the staff are so incredibly busy that pancakes seem to fly out of the pan and across the room – think edible frisbee.
Monsieur likes the Red Flame pancake stacks (not for the carbo-phobe) which are likely to beat you unless you have an insatiable stomach, but they’re still worth trying, especially as they come with bacon AND maple syrup. It’s an unusual combo, at least to me, but the sweet-savoury thing works well. Personally, I prefer the bagels – the classic lox and cream cheese option is simple and not too overwhelming; portion sizes are FLAMING big here.
Gastronomes won’t get much out of The Red Flame other than local atmosphere, so don’t expect truffle oil on your omelette or sculpted vegetables on the side, but the food is hearty and tasty and energising for big days in the Big Apple.
Drinks-wise, the chocolate milkshakes are worth a splurge, but don’t expect the coffee to be anything other than instant and definitely don’t look for smiley, happy service. The wait-staff don’t have time for all that schmalz. In spite of that, it’s definitely worth the time to brunch here, just for the people-watching and buzzy vibe and you certainly can’t complain about slow service.
Lastly, I have to comment on the How To Help A Choking Victim poster in a corner by the door. I know they’re a health & safety requirement in New York, but it isn’t the most appetising of wall art to be faced with whilst eating. It’s also odd how that poster sticks in my mind so that whenever I think of The Red Flame, I remember Choking Victims. You wouldn’t want to play word association games with me, that’s for sure.
Cashing in with Cashmore at Blog08
Here’s another Blog08 post, originally written for Londonbloggers.net
Pete Cashmore, the famed creator of Mashable, the social networking news site, was the first speaker at Blog08, telling us how to build a blog empire. He should know, because, as the Blog08 site tells us, Mashable has 5 million monthly pageviews and Cashmore was recently named the 22nd most important Web Celeb by Forbes.com
(Forgive the shot; the light and people’s inconveniently-placed heads conspired against my dream of a Magnum photographic moment at Blog08! )
The twenty three year-old English-born, Scottish-raised internet entrepreneur was at ease on stage as he imparted his wisdom to the crowd. He confided that he’d been unwell as a youngster so hadn’t been able to attend college or university, concentrating on the money-making opportunities that the internet could provide him. At first, Cashmore had wanted to build his own social network, but while he was working out how to do this, he started blogging about the social networks that already existed or were then in development. That’s how Mashable came about and now his site is THE authority on social networking.
In a nutshell, Cashmore says that in order to build a blog empire, you have to eat, live and breathe the business, which is exactly what he’d done himself. In Mashable’s early days, Cashmore existed on four hours’ sleep per night, but the effort paid off, didn’t it?
Here are his main tips for blog success:
- 1. Build something you love. No one fell in love with a market opportunity.
- 2. The passion for what you do will help you work hard with little sleep if necessary.
- 3. Don’t waste too much time making your blog look good. Content is king. If you blog about what you’re passionate about, well enough and for long enough, eventually someone will take notice.
- 4. Just do it.
- 5. Read, write, comment, improve – and repeat. Blog, eat and sleep – for years, if necessary. Seek out interesting blogs related to what you do and subscribe to them. Use Google reader. Do not worry about funding yet.
- 6. Use WordPress as your platform. In Cashmore’s opinion, WordPress is the most extensible platform for a blog.
- 7. ANALYSE. Look at your stats and steer into the areas where you’re successful. Find out what’s working on your blog. Extend it. Serialise it. Give readers what they want. Use analysis sites like Woopra, getclicky.com and Google analytics, which Cashmore thinks is the best. Check out your referrers and stats twice every day. If people are checking out your site via Digg, then target Digg.
- 8. MONETISE. Mashable uses Google Adsense but Cashmore doesn’t think it’s that effective. He says that CPMs are not that great either. Look into niche advertising and find a network selling ads across your niche. Think about direct selling. (Mashable sells ads on its sidebar). Consider creating a marketplace or job boards.
- 9. Cashmore’s favourite networks are:
- TWITTER: This engages your audience, reaches friends, creates ripples so you don’t need a big hit. It’s a good tool for tracking conversations and syndicating headlines and for finding negative feedback about your site quickly so you can act on it before it becomes farther-reaching.
- FLICKR: Isn’t great for traffic-building but is good for creating community.
- FACEBOOK is most effective if you work with groups but loses effectiveness at scale. How many REAL friends do you have on Facebook?
- DIGG: Here you can vote for the best stories. It’s useful for learning how to write a rocking headline. A blogger asks “Is it okay to DIGG yourself?” Cashmore replies: “Yes, but the system is starting to make this harder.”
- STUMBLE UPON: this is a useful tool for watching what’s popular but here it is not so good to vote for your own site.
Cashmore then takes us to the next stage: you’ve built a successful blog and it’s been recognised, monetised etc. YOU’VE GOT COMPANY! His tips about staffing your blog company are simple:
HIRE carefully, frugally and remotely. Personality isn’t that important if you’re working with someone on an internet platform, so if you like what you see of their internet presence and it’s what you need at the time, then that should be sufficient proof that they can help you.
FIRE quickly, decisively and mathematically. Remember that people are assets so they need to make you more money than they’re costing you.
Then, before leaving the stage Cashmore took some audience Q&A, providing us with the following nuggets of information:
- Cashmore IS Pete Cashmore’s real name. Someone thought it might not be, probably because this internet guru has more cash than he can shake a stick at! He said he’d rather have been called ‘Cashman’, however, because it sounds funnier.
- Cashmore as a name has it’s origins in meaning ‘castle man’, which is what castle caretakers were once called.
- He receives about 400 e-mails per day.
- His view is that a blog takes a long time to set up properly, but once that’s been done, it’s stable.
Sadly, by the end of Blog08, Pete Cashmore still hadn’t invited me to a Mashable party, insisting I wear party-on clogs. I suppose there’s still time. As some consolation, however, I did get to sit next to him at dinner and his chocolate lasagne dessert looked amazing. But that’s another story…
Useful links:
Mashable: http://mashable.com/
Get clicky: http://getclicky.com/
Woopra: http://www.woopra.com/
Google analytics: http://www.google.com/analytics/en-GB/
Cashmore reviewed by Forbes: http://www.forbes.com/2007/12/18/web-celeb-fame-tech-cx_de_07webceleb_1218top_slide_23.html?thisSpeed=20000
Gallivanting with Galler
Last week the lovely people at Splendid Communications invited me to go gallivanting with Galler at a chocolate tasting at Harrod’s. A group of keen foodie bloggers and Splendid representatives met at the concession for Galler, the luxury Belgian chocolatier founded in 1976 by Jean Galler (above) and the first chocolate company ever to be bestowed with the Belgian Royal Warrant.
Helen Heslop, Concession Manager, swiftly noted my interest in their Advent Calendar, explaining that the treats hidden behind each door were the Galler version of langues de chat, literally cat’s tongue, the classic French biscuit in a tongue shape. These langues de chat are not biscuits, however; they are confectionary shaped as cats poking out their tongues and they come in three types of chocolate – milk, dark or white. The advent calendar I was ogling, adorned in cute cat cartoons by bande dessinées illustrator, Philippe Geluck, contains milk chocolate langues de chat with a very special large praline-filled chocolate to be nibbled on the 24th.
Mouths watering, Rafaella Baruzzo of Galler UK joined Helen to talk about the history of chocolate making before teaching us how to fully appreciate the different flavour notes of chocolate through a blind tasting of their wares. Dark tablets chopped into squares were handed around as we were instructed to savour the aroma and take note of how the chocolate snapped or crunched as we bit into it, pressing the chocolate against the upper palate with our tongues so that it melted, the flavour dispersing through the mouth. To fully taste chocolate, we should use all five senses.
(Rafaella in action)
Each of the group had been given a list of what we should look out for when tasting each piece. How did the chocolate LOOK? Was it dark, matte, glossy? How did the chocolate SMELL? Did it crunch or snap when you bit into it? Was the texture smooth or crunchy? What were the flavours present?
The list of possible flavours reminded me of wine tastings where connoisseurs wax lyrical about apricot and honey notes. Our list was separated into groups featuring many different fruits and woodland tastes, from berries to pineapple and mushrooms to coffee. Then there was the group featuring cardboard and mud. I’m happy to say I didn’t have to refer to that one! It must be for the seriously gifted palates.
For each chocolate, we judged it from 1 to 10 according to different sense categories, plotting the results on a star chart, so that by the time we linked up the points, we’d created a web of our taste pattern. (These are currently being scanned for us so I may be able to post the image later, to help you understand what I’m trying to describe.) When we compared our webs at the end, it proved that every person’s taste is completely individual to them. One person’s sweet is another person’s sour. We were encouraged to always choose whichever chocolate variety is right for our palate.
Having moved our way through a number of tablets of chocolate (not too calorific; only one small piece each!) and having guessed the cacao content of each, we started nibbling on ganaches from the Elementaires range. Each circle of chocolate is emblazoned with a tiny triple stripe and boasts a deliciously melting centre. The first we tried (from the Marines selection) was flavoured with sel de guerande, a type of revered French sea salt, but only lightly so. We weren’t told what the flavour was until after we’d consumed the chocolate, so our tastebuds were going mad trying to guess the secret ingredient. The next in the Elementaires selection was floral. Was it rose? or hibiscus? The flavour was familiar and Chris from Splendid already knew what it was, encouraging me to try harder. When we were told, I kicked myself. It was violet. Of course! It had tasted of grandmothers’ dressing tables, in a very good, nostalgic way.
The last part of the tasting involved long pencils of ganache with little bottles of additional flavour into which you could dip them. Inspired by Japanese calligraphy, this range is called Kaori, from a Japanese word meaning ‘perfume, scent and fragrance’. The pencils came in 6 flavours (saffron, cardamom, yuzu, ginger, vanilla & coconut, strawberry & balsamic) and the dips were threefold (kalamansi, matcha green tea and poppy seeds, orange and cocoa nibs), so that the possible combinations of taste adds up to a staggering 54. I enjoyed saffron with kalamansi and green tea and the ginger with orange and cocoa nibs, but that was just scratching the surface of possibility. Meanwhile, the Food Hall had emptied and we enjoyed the rare experience of being in Harrods when it isn’t heaving with shoppers.
At the end of the evening, Galler gave each of us a little goodie bag with more Elementaires to try at home, and we trotted off in the rain to a nearby Knightsbridge pub to talk about chocolate, blogging, cooking and gaming, and many other seemingly unrelated subjects.
More importantly, if you like the sound of Galler, you can benefit from a 10% discount at their on-line store if you use this code: YQZ-JMW-N7Y. UK delivery takes 2-3 days with international to be confirmed on placement of order. If you want to benefit from this discount, then you have to order from this particular UK Galler site: http://www.gallerchocolates.co.uk/
For super-keen chocaholics I recommend you to visit the Galler UK Facebook page, where you can sign up for free samples, future events and competitions:
http://www.facebook.com/pages/Galler-Chocolate-UK/34079031442
For my Belgian readers, here’s the original site.
For the US contingent, here’s your version.
**Also worth noting are Galler’s lactose-free and diabetic-friendly chocolate options.
Kissmekwik cards
An Epic trick for getting out of a dark funk on a rainy, grey day when people are losing their jobs and heads all around is to visit a greetings card store where the selection is filled with humourous one-liners. I’ve been known to giggle into a fit of teary laughter doing this before.
WARNING: If you are easily offended I would suggest you DO NOT click on the following link. Seriously.
One of the best UK ranges of greetings cards for this purpose is by kissmekwik. They seem to have taken the photos from 1960s fashion mags or knitting patterns, adding a caustic caption that can be so wrong at times that it would be understandable if you snorted mucous all over the (a) card/s or (b) computer. The more religious among us may feel the need for an emergency confession and a lot of prayer after checking out this range. Anyhoo, if you want to save some cash in these crunchie times, order online. You’ll save at least 50p per card and you’ll be able to stock up your Martha Stewart gift cupboard at the same time.
To give you an example of just how naughty these cards can be, here’s a brief selection:
Some of my friends would say this one is me as a child.
Just like the woman who turned up at Chelsea & Westminster A&E with a broken nail one busy Saturday night when a doctor friend was interning. Perhaps that was Mary, too?
Yes, well, enough said. At least we can’t see her knickers. Then again, perhaps that’s a clue.
The hills are alive with the sound of prozac, apparently.
I once stood in line behind a woman at Dean & Delucca in New York and her order was strangely similar to this one.
This multi-use card is for those of us with a bad case of Indecision.
Epic Kitchen Accessories: APRON 1
My boss knows I like to cook; he should do since I’ve become a little more curvaceous than usual since I started working for him 4 years ago. When Boss returned from holiday at the end of the summer, he brought me back a gift for holding the fort: an apron with a design by English illustrator, Simon Drew.
Anyone who knows Drew’s work will smile at the illustration of puns, particularly those related to animals. In Shepherd Spy, the pun relates to a spying sheep dog working amongst his flock, the meaning of which has been punned out of ‘Shepherd’s Pie’. Here’s another one:
Drew’s puzzle or ‘SPOT the…’ cards keep everyone guessing for a while: each line of the cover consists of a combination of pictures. You say the word for each picture aloud until you work out the combination, for instance, in his Spot the City cards, you may have Hell+Sink+Key = Helsinki.
If you like this sort of humour, you can buy greetings cards, books and many other gifts with similar punning illustrations from Simon Drew’s website, here.
































